We believe in technology and smart design.

Hips. started out as a simple idea to give bicycle owners the upper hand in recovering their lost, and potentially stolen bicycles.

In the process we re-imagined the decades old bicycle bell and reflectors, allowing them to become the smartest parts of your ride.

All of our bicycle accessories double as a case for Apple AirTag, giving you the ability to track your bicycle's location across cities, countries, or even continents. It is time to combine technology with smart design - and it is your chance to become a part of our story.

If you would like to pledge your support and get your hands on our hips. - click here.